Year: 2020
Category: Finance

My Role
Brand Strategy, Visual Identity, Verbal Identity, and Supporting Brand Assets

Overview:
Investor Partner is a financial asset management firm serving Indian businessmen, built on simplifying complex finance and reducing risk through clear guidance. As the firm grew, it needed a stronger brand that could communicate trust and credibility instantly without sounding technical or sales-driven. The strategy positioned Investor Partner as a long-term financial partner, supported by a handshake-based identity symbolizing guidance and commitment, stock market–inspired colors for stability, and simple, direct messaging. The result was a consistent brand system that strengthened trust and improved clarity across all touchpoints.